48-hour scopeProject intake
You share drawings, finish schedules, floor plans, and brand assets. We confirm scope, timeline, and deliverables.
Photoreal renderings, a home configurator and buyer analytics for townhome pre-sales
Sell townhomes before they're built. One interactive pre-sale platform, produced from your drawings and live on your website, in the sales centre and in broker links, so you launch clearer and sell with more confidence.
Built by visualization artists and engineers, for Canadian 
townhome developers.
Platform
One platform. Three channels
Wherever buyers explore your townhome project, EstateArc keeps the experience connected as one digital sales centre.
01
Website
On your project website
Embed interactive buyer experiences into your existing site, or have EstateArc build the full project microsite as a turnkey extension of the platform. Either way, buyer interest, floorplan preferences, and finish selections flow automatically into your dashboard.
02
Sales Centre
In your sales centre
Give sales teams a guided, interactive kiosk to walk buyers through layouts, finishes, and upgrades in real time, on a tablet or touchscreen in the sales centre or presentation centre.
03
Broker Network
Through your brokers
Give brokers a branded project link they can share with their buyer network, while buyer engagement, viewed units, and finished selections flow back into your dashboard.
Website
Sales Centre
Broker Network
All buyer activity captured in your EstateArc dashboard
Analytics
One dashboard
Every interaction flows into one developer dashboard: pre-sale analytics that give your team visibility into buyer engagement, selections, and project interest across every channel.
Developer dashboard
Willow Townhomes
Interactive buyer engagement · Last 7 days
Live sync across channels
Buyer Interactions
84
↑ 22% vs last week
Most Active Channel
Broker Shares
48% of interactions
Most Viewed Upgrade
White Oak Kitchen
Kitchen package
Returning Buyers
3
Viewed 4+ times · high intent
Source breakdown
- 30 website
- 14 sales centre
- 40 broker shares
Buyer activity insights
This weekBuyer revisited kitchen finishes 5 times
EngagementTwo broker-shared sessions resulted in sales centre bookings
ConversionBathroom tile package received highest engagement this week
FinishesOne buyer explored upgrade options across 3 unit types
Exploration
The buyer experience
Step inside a Willow home
Move between rooms, switch finishes and explore materials; the same experience you’ll deliver to your buyers.
Willow Townhomes
Current tour
2 to 4 weeksFrom scope to launch
Of a new home's selling price is upgrades
One extra upgrade per five homes pays for the platform
48 hScope confirmed
ROI
Four expensive gaps in the traditional pre-sale process
EstateArc replaces all four with one connected platform.
Traditional rendering-only workflows.
Photorealistic renderings, cinematic walkthroughs, architectural animations, and interactive buyer experiences built on a single platform rather than through disconnected vendors and assets.
The limitations of the physical model suite.
Interactive unit explorers work as a virtual model home: buyers compare layouts, explore finishes, and revisit selections online, before ever stepping into a sales centre.
The missing visibility in your buyer journey.
See how buyers engage across your website, sales centre, and broker network, including viewed units, finish selections, and repeat engagement signals.
Pre-construction uncertainty.
Buyers can explore finishes, appliances, materials, brands, and warranty details interactively, helping them understand exactly what they're purchasing before they commit.
Pays for itself with one extra upgrade per 5 units sold.
Process
How EstateArc works
From your townhome drawings to a live, interactive buyer experience in 2 to 4 weeks.
1
2
3
4
48-hour scope
2 to 4 weeksVisualization & platform build
We build the full experience: renderings, walkthroughs, configurator, and dashboard. Buyers can explore every material, brand, and warranty detail inside the configurator, replacing the model home with a more transparent buying experience. You review and approve at three checkpoints.
Go liveLaunch across channels
Your experience goes live on your project website, in your sales centre, and across your broker network, so buyers see the same project everywhere they look.
OngoingLive Insights
Every buyer interaction, from finish selections to walkthrough views to configurator activity, flows into your dashboard in real time. We stay close through pre-sale for updates, revisions, and broker rollout.
- 148-hour scope
Project intake
You share drawings, finish schedules, floor plans, and brand assets. We confirm scope, timeline, and deliverables.
- 22 to 4 weeks
Visualization & platform build
We build the full experience: renderings, walkthroughs, configurator, and dashboard. Buyers can explore every material, brand, and warranty detail inside the configurator, replacing the model home with a more transparent buying experience. You review and approve at three checkpoints.
- 3Go live
Launch across channels
Your experience goes live on your project website, in your sales centre, and across your broker network, so buyers see the same project everywhere they look.
- 4Ongoing
Live Insights
Every buyer interaction, from finish selections to walkthrough views to configurator activity, flows into your dashboard in real time. We stay close through pre-sale for updates, revisions, and broker rollout.
Outcomes
Everything a pre-sale launch needs, built once and connected.
More upgrade revenue, a project buyers understand, and buyer intelligence before you build. One build from your drawings, deployed everywhere your buyers look.
Upgrade sales
A finish configurator with live price impact, so buyers choose upgrades before they visit.
- Finish Configurator with Live Price Impact
- Material Transparency Panels
- Buyer Accounts & Saved Selections
Project clarity
Photoreal rooms, exteriors, floor plans and an interactive site plan, built from your drawings.
- Photoreal Interior Rendering
- Hero Exterior Rendering
- Community Aerial
Buyer intelligence
One dashboard reading buyer intent across the website, the sales centre and broker links.
- Live Insights
- Buyer Intent Scoring
- Engagement & Finish Popularity Reporting
Packages
The platform your project deserves.
With or without upgrade options, help buyers understand your project. Let them explore the homes, see what is included and revisit the details as they decide.
For Small Communities
Essential
1 home type · 4 photoreal configurable rooms · Community aerial · Launches in 2 to 4 weeks
View tierFor Growing CommunitiesExpanded
2+ home types (2 included) · 8 photoreal configurable rooms (4 per type) · Interactive site plan · Launches in 4 to 6 weeks
View tierFor Flagship & Master-Planned CommunitiesSignature
2+ home types (2 included) · 8 photoreal configurable rooms (4 per type) · 3D community model · Launches in 6 to 8 weeks
View tierWhat is real estate development software for pre-sale?
Real estate development software for pre-sale helps a developer sell homes before they are built. EstateArc is that software for Canadian townhome developers. Each home type is built from your architectural drawings and finish schedule, then put to work by three tools on one platform.
A finish configurator lets buyers choose upgrades and see the price impact live. Photoreal renderings, marketing floor plans and, in larger packages, an interactive site plan show buyers the home, the lot and the community before construction. Buyer analytics record what each buyer explored, so your team knows which home types and finishes hold attention.
The same build runs on three channels: your project website, a sales-centre kiosk and broker links. Buyers continue where they left off on any device, and every session reports to one dashboard. Property development software often covers budgets and construction schedules; EstateArc covers the sales side of a launch.
FAQ
Common questions from townhome developers.
Answers to the questions we hear most. The full list is on our FAQ page.
Renderings are still essential, but they are no longer enough on their own. Buyers now expect to explore layouts, finishes, materials, and upgrades interactively across web, sales centre, and broker channels. Static visuals show the project; interactive experiences help buyers understand it.
Yes. Buyers can click directly inside the unit experience to explore finishes, appliances, fixtures, flooring, cabinetry, countertops, warranty details, and product specifications. This does three things for developers: it cuts friction at decor-selection appointments (buyers arrive knowing what they're choosing between), it reduces buyer anxiety during the construction wait (they can revisit the unit and verify what they bought), and it lowers post-closing disputes by setting expectations in writing during pre-sale. By your second project with us, you have a structured catalog of every finish across your portfolio.
EstateArc is designed as a model home alternative, reducing reliance on costly traditional model suites without eliminating the in-person experience entirely. Buyers arrive at the sales centre already understanding layouts, finishes, and upgrade options, making conversations more efficient and informed.
Yes. Interactive buyer experiences help buyers understand the project faster, engage more deeply with upgrades and finishes, and move more confidently toward sales conversations and deposits. For developers who need to hit pre-sale thresholds to unlock construction financing, this isn't a marketing expense. It's a financing accelerator.
Yes. EstateArc can integrate with your existing render team, architect, marketer, or sales agency, or manage the full visualization and interactive experience internally.
Yes. Book a project review through our Contact page and we'll provide a written scope and quote within 48 hours based on your project size, unit mix, and launch timeline.
Contact
Ready to see what your next launch could look like?
45 minutes. No pitch. You leave with a written summary of recommendations whether we work together or not.
- 45 minutes, on Zoom
- With Ferdous Shahidi, founder of EstateArc
Opens Zoom Scheduler in a new tab.